The company’s first integration was with Shopify, where the concept has caught on: Videowise is currently working with more than 600 Shopify and Shopify Plus brands. Videowise is able to deliver loading times up to five times faster than traditional video players, he added. What differentiates Videowise from some of its competitors, like Vimeo or Firework, is its swipe-up video playlists and infrastructure that Cioba said offers automation and insights from advanced video analytics while also protecting page speed. In 2022, Videowise launched its video platform product that helps online stores manage and publish videos, at scale, on an unlimited number of product pages, collection pages or blogs, versus one video per page like other companies.
Though video creation and video consumption on sites like TikTok and Instagram took off during the global pandemic, many e-commerce brands had a “very basic video experience, very horizontal and traditional, nothing that was customizable,” he said.Ĭioba said he saw an opportunity to build a better product that was specifically designed for direct-to-consumer brands and online retailers. “If you can create a product that can affect the bottom line of these e-commerce operators, you could find product market fit quite easily,” Cioba said. In talking to founders in the sector, he learned that the “North Star” for driving sales was conversion rate. The new investment gives Videowise a total of $4.1 million in venture-backed funds, Cioba said in an interview.Īfter working for over a decade in product design for companies, Cioba decided to embark on his own entrepreneurial journey, focusing on e-commerce. Slack Fund led the round and was joined by Founder Collective, Underline Ventures, MuVentures, Ratio Ventures, Stan Chudnovsky, Javier Olivan, Ed Baker, Scott Belsky and Gokul Rajaram. The company now has a cash infusion of $3 million in a round that closed earlier this year. The latest attracting investor attention is e-commerce video platform Videowise, founded by Romania-born product designer Claudiu Cioba in 2021. There have also been startups embracing this space that have received some attention from investors in the past, like Cinematique, which gave it a go in 2017, Clideo and, more recently, Kahani, which doesn’t exactly describe itself as doing “shoppable video,” but its concept of content videos for e-commerce brands can certainly be considered adjacent.
The concept of “shoppable videos” has been around for at least a decade, with some big companies, like Showroom, Firework, Vimeo, YouTube and Klarna getting in on the action.
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